According to the newest Hootsuite raport, 49% of the world population uses social media which makes 3.8 billion people. The average daily time spent online is 7 hours, including 2,5 hours in social media. How does it impact the wellbeing and daily functioning of people? 

Websites and mobile applications affect us in many ways. Using psychological mechanisms allows the designers to make an impression on the user or persuade them to take proper action. Both in marketing and user experience design, cognitive biases are often used. The halo effect is one of the most interesting phenomena. When it comes to digital design, aesthetic-usability effect seems to be its counterpart. How can you use it in favour of your digital product?