Simple, intuitive car configuration and generation of a customised offer for the Client within a few moments – this is how the dealers of Volkswagen Passenger Car brand are now working thanks to the Offer Generator web application that we developed. The up-to-date and correct offer configuration is provided by advanced combinatorics and integration of the global group's key systems within the framework of the Offer Generator. How does this functional tool work and which processes does it improve?

Arranging one's own house or flat is to many people the fulfilment of dreams of a cosy space adjusted to individual needs. This process entails scanning through catalogues of interior equipment producers and numerous visits to salons. Here is where we can be supported by technology in the form of an interactive configuration tool, thanks to which, using the elements available, we can design a unique door, for example, and have a look at the visualisation of our idea prior to making a purchase. We are working on a similar solution for Multi-Form.

Customisation has been present for years in trends of the largest worldwide brands: Coca-Cola bottles and Nutella jars with your name on it or Burberry scarf with customised embroidered pattern are only a few examples of activities that fit this global trend. Every customer wants to be special and to have something that is going to be unique, customised and specific to them. In answer to this need, more and more brick-and-mortar and online stores customise their offer and employ interactive product configurators. Why?